Skilful selling is about creating magic in every customer interaction, and that is only possible when we bring our authentic selves to the conversation. Mastery in B2B sales is not about drilling the one-size-fits-all scripts and techniques; it is about discovering, nurturing, and amplifying the things we already excel at, and addressing situations where we may be getting in our own way.
— Edi Kaminskaite
In the discovery and preparation phase, we work with you to determine the key needs and challenges of your sales team.
Based on our findings, we develop a realistic customer profile for your product and industry - complete with market standing, needs analysis, business drivers, and a set of key stakeholders that your sales team is likely to encounter. We then build the workshop agenda to fit your typical sales engagement scenario.
The programme is delivered as an in-person workshop over several days, depending on the complexity of the sales scenario and specific skill sets to be explored and trained. Participants have the opportunity to define and execute on their customer engagement strategy, interacting with customer stakeholders (represented by trained facilitators) in real time. Guided sessions also provide ample space for team self-reflection, working with feedback, articulating strategies, and capturing commitments.
